YOUR "OPEN RATE SOLVED 2.0" TRAINING STARTS HERE

Hey there,

Thanks for grabbing your copy of "Open Rate SOLVED" 2.0.

I'm super happy that you took the wise decision of getting education on building a real email marketing business, that complies as much as possible to the email marketing industry.

If you have questions or suggestions, don't hesitate to connect with me on Facebook:

https://www.facebook.com/MichelSirois76

I wish you all the success you want and deserve...

Yours truly,
Michel Sirois

LET'S BEGIN...

PART 1

1) Too Many Subscribers On 1 Autoresponder Account

SOLUTION #1

SOLUTION #2

2) Promoting MLM Offers & Agressive "Make Money Online" Offers

SOLUTION

You Need A New Business Model...

3) Too Many "Broadcasts"

Now here's the thing...

"Broadcasts" features are not made to be used 2,3,5 time per day, from the same autoresponder account.

This will only lower your delivery score and result in you landing in your subscribers SPAM box...

If you want to send MULTIPLE daily "Broadcasts", open-up MULTIPLE autoresponders and alternate... I'll be showing you a need trick during this training to do this successfully, without spamming anyone.

Also, always remember that autoresponder companies allow 1 "Broadcast" per day...

Anything above that is at your own risk to get BANNED!

4) SPAM Complaints V.S. List Size

Yeah right!!!

Don't believe the image above...

My best advice to you is to not listen to people who tell you that the size of your list doesn't matter for "Broadcasting"...

Most autoresponder companies will tolerate 1 SPAM complaint for each 1,000 emails sent.

Needless to tell you that many beginners are taught to send "Broadcast" emails as soon as people opt-in, rather than adding a bunch of follow-up emails to allow the autoresponder to warm-up.

If you ask me, you shouldn't "Broadcast" emails until you reach at least 2,000 subscribers in your email list.

If you do clean marketing, you will not generate 2 SPAM complaints from 1 email...

But from 1,000 emails, I see it as a HUGE risk if your list is under 1,000 subscribers.

• Let's say you just started online and you have 300 subscribers...

Well that 1 SPAM complaint just got you banned from your autoresponder company...

... Maybe not on a first offence, but why risk it at all?

You know, traffic is expensive and it sucks to have to start over just because you got greedy...

In email marketing, you gotta take your time...

Nothing happens over-night unless an expert sets-you up.

The best advice I can give is: Go slowly and don't start blasting your list from the get-go...

It's better at the beginning to have MORE "Follow-Up" emails and NOT "Broadcast"...

Just compensate on "Follow-Up" emails instead, until you exceed 2,000 subscribers...

5) Using "ROTATORS" Like...

The best way to get BANNED from your autoresponder company is to use "ROTATORS" in your email messages.

Listen, I tried it all:

• I created HTML pages with my redirection scripts in it
• I used STATIC and DYNAMIC pages
• And much more

But then I realized that it only takes 1 MANUAL REVIEW and 2 clicks on 1 of your links for the auditor to realize that your links "REDIRECT" to another offer on the 2nd click!

So no matter what you do to try to cheat the system, it only take 1 MANUAL REVIEW and I can assure you that you get MANUALLY AUDITED at least once per year, some people can be more...

Bottom line, NEVER, EVER use "ROTATORS" in your emails.

But you might be wondering how to get the most from this, right?

For List Builders, MLMers And Affiliate Marketers

If you're putting your offers on "ROTATORS", this tells me you are sending GENERIC email swipes to your audience.

How can you have a good "Open & Click-Through" rate if you're being GENERIC?

How can you WARM-UP your audience to BUY this or that product... if you are not PRE-SELLING the offer, with ACCURATE information?

In marketing, there's no "1 size fits all"...

*** If you are not a traffic seller, the ONLY time you should be using "ROTATORS" is on TRAFFIC PURCHASES (Redirect people who saw your lead capturing page)... but NEVER in your email messages!

With that said, if you were to come to me for traffic and you are using a "ROTATOR" or a "REPEAT URL" redirect, I would ask you to turn it off or I would turn you down, to protect my own autoresponder.

But I know that some traffic sellers don't mind redirections... The same traffic sellers that complain they get banned often, haha...

*** But for your knowledge, this kind of REDIRECTION can be done with Click Magick, at the click of a mouse, simply by creating a "TRACKING LINK".

Then all you need to do is give that "TRACKING LINK" to the traffic seller.

It takes less than 30 seconds to do...

I'll be showing you later how to do this in the 2nd part of this training...

But at least, traffic sellers who allow you to do it, your "REPEAT" visitors won't see the same lead capturing page twice.

I guess this is why this feature is so popular among marketers...

It's all about R.O.I (Return Of Investment)

And every click matters, right? 

My advice: If you want to stay in business for a long time, NEVER, EVER use ROTATORS in your email messages...

Only use them when you create "TRACKING LINKS" for traffic purchases, if the traffic seller allows it...

6) Buying Mailing Lists

NO, IT'S NOT LEGAL AT ALL!!!

People need to give their CONSENT by OPTING-IN your email list VOLONTARLY!

You need people to email, and you need them quickly?

I get it but...

... And if you could get them pretty cheap, that'd be great, too, right?

That's the mindset many marketers find themselves in when they're on the phone or chat with a list-purchasing company:

• "We need new people to email to feed our sales organization."

Acting on that moment of desperation, however, can cause you more long-term (and short-term) harm than good.

Yes, thousands of contacts are a credit card swipe away, but your email marketing program, a critical part of a well-rounded inbound marketing strategy, will seriously suffer.

• By purchasing email lists, people who will be receiving your email messages will hit the SPAM button faster than you can spell the word SPAM!

And guess what?

You will get your Autoresponder account BANNED within 24 hours or you will hit the SPAM box indefinitely!

7) Unauthenticated Domain

Authenticating your sending domain essentially means confirming that you are the sender you say you are. Email authentication is a way to ensure that an email provider (like Gmail and Hotmail) will be able to recognize the company sending incoming message.

Here are the common ways to authenticate your Sending Domain:

SPF: Sender Policy Framework (SPF) is a simple email-validation system designed to detect email spoofing by providing a mechanism to allow receiving mail exchangers to check that incoming mail from a domain comes from a host authorized by that domain's administrators. It adds the IP addresses allowed to send email messages via your domain name in your DNS record.

DKIM: Also based on the DNS record, this authentication solution is used to sign emails with a public or private key system. DKIM attaches a new domain name identifier to a message and uses cryptographic techniques to validate authorization for its presence. The identifier is independent of any other identifier in the message, such in the author's From: field.

DMARC: Which stands for “Domain-based Message Authentication, Reporting & Conformance”, is an email authentication, policy, and reporting protocol. It builds on the widely deployed SPF and DKIM protocols, adding linkage to the author (“From:”) domain name, published policies for recipient handling of authentication failures, and reporting from receivers to senders, to improve and monitor protection of the domain from fraudulent email. In plain terms, this new technology allows the sender to check whether emails have been properly authenticated by the ISP or webmail.

You can look up these things up in the "HELP" section of your autoresponder company.

*** When you need help with this, contact your autoresponder company, and/or domain name provider and/or hosting provider, they all work differently, I will not be able to assist you with this.

8) This One Is More For Beginners: Don't Use Free Email Services

Even though I spoke of this in the first edition, I INSISTS on this...

• Don’t use a personal account like Gmail, Hotmail. Yahoo, AOL, etc, as your "FROM E-Mail", when sending-out emails. This is 100% guaranteed to land you in the SPAM box...

9) SPAM Filters

Unsolicited commercial email (UCE) is the digital junk mail known as spam. At the very least UCE is a nuisance, and at its worst an access point for viruses and malicious code.

However you may view it, spam is an ever-present problem for most businesses and individuals.

Considering that the volume of email worldwide is 269 billion messages per day and that 49.7% of it is spam, you can understand the need for a good email spam filter.

But how does an email spam filter work?

A filtering solution applied to your email system uses a set of protocols to determine which of your incoming messages are spam and which are not. There are several different types of spam filters available:

Content filters – review the content within a message to determine if it is spam or not

Header filters – review the email header in search of falsified information

General blacklist filters – stop all emails that come from a blacklisted file of known spammers

Rules-based filters – use user-defined criteria – such as specific senders or specific wording in the subject line or body – to block spam

Permission filters – require anyone sending a message to be pre-approved by the recipient

Challenge-response filters – require anyone sending a message to enter a code in order to gain permission to send email

– hosted or in the “cloud”, on-premise appliance such as a Barracuda Spam Filter, and software installed on PCs that integrate with an email client such as Microsoft Outlook.

Although no spam filtering solution is 100% effective, a business email system without spam filtering is virtually unusable.

Many spam emails contain infected email attachments that contain viruses, phishing attacks, compromised web links and other malicious content.

By preventing them from reaching your mailbox, your spam filter offers an additional layer of protection to your users.

10) Click Baiting

Clickbait is a pejorative term for web content whose main goal is to get users to click on a link to go to a certain webpage or video.

Clickbait headlines typically aim to exploit the "curiosity gap," providing just enough information to make readers curious, but not enough to satisfy their curiosity without clicking through to the linked content.

From a historical perspective, the techniques employed by clickbait authors can be considered derivative of yellow journalism, which presented little or no legitimate well-researched news and instead used eye-catching headlines that included exaggerations of news events, scandal-mongering, or sensationalism.

For sites that thrive on thousands of click-throughs to content, many authors see the use of clickbait as a means to tap into human psyche by crafting these eye-catching headlines.

Needless to tell you that SHADY tactics like that, only PISSES-OFF YOUR AUDIENCE...

I know marketers who use this technique to create "Top 10's" through Youtube and S.E.O., but for the average marketer who thinks it's more effective to use "Click Baiting" tactics, you're TOTALLY WRONG!

It's something to stay away from...

If you are building a business online, work on building a "BRAND", rather than trying to trick your subscribers into clicking garbage...

11) You Need To Find Ways To "ENGAGE" With Your Audience

1. Have a Schedule

Just like your mother taught you when you were six, scheduling and having a routine is very important. The same applies to your email marketing strategy. Think about it - as an email subscriber wouldn’t you want to be able to predict when you’re going to be receiving content or discounts in your inbox?

Has a promotional email ever caught you off guard or surprised you, leading you to scroll down and click unsubscribe immediately? I know it has for me.

The last thing you want is to hit subscribers with an email when they’re extremely busy, overwhelmed or sleeping, leading to anger and a knee-jerk unsubscribe. To ensure that never happens to your business set expectations from the beginning.

As humans we’re built to follow routine. Try to send the majority of your emails at the same time each day. Always test the time of day that leads to the best open rates for your emails, and be consistent. Once in a while changing it up is great, but remember that sticking to a pattern is the best way to go.

2. Make Your Emails Efficient and Responsive

If an email takes more than a few seconds to load, chances are your subscribers aren’t going to read it, let alone clicking through on the offer. There’s nothing more annoying than getting an email that loads slowly or worse - one that cannot be read on your mobile device.

After all, 66% of email opens in 2017 occurred on mobile and it’s been proven that 30% of people will unsubscribe if the email does not render properly.

If your business has not optimized the load time of emails or ensured they are visually appealing on mobile, you’re not giving it 100%, let alone the 110% your email strategy deserves. You can’t expect your email campaigns to be successful if a portion of your subscribers can’t even properly read all of the content.

Two things you can do:

A- Use mobile optimized email templates. Most email providers have now worked out all of the mobile kinks, so look into using one that has built in photo formatting and easy finger clickability.

B- Reduce the file size of all included images. It’s been proven that every additional loading second decreases conversions by 7%. There are many free sites available to reduce the size of the image while maintaining quality such as Image Optimizer, Dynamic Drive or Optimizilla.

The last thing you want is to subscribers to open an email to see 5 seconds of a blank screen or a bunch of morphed and scattered code. I would probably unsubscribe, wouldn’t you?

3. Find Out the Frequency Your Subscribers Want

Are you blasting emails to subscribers every single day or are you sending them just once in a blue moon? Whatever your email frequency, it needs to fit with the wants and needs of your list.

There are two ways you can go about figuring out the best email frequency for your list.

First, you can ask them.

When subscribers sign up, ask them the frequency they would like to see your name pop up in their inbox. Also include a link to email preferences at the bottom of each email where leads can adjust the frequency of content headed their way.

You could also (rather than just an unsubscribe button option) include a “change my preferences” link in your emails to a page that allows users to adjust the number of emails they receive. Think of it as an opt-down rather than an opt-out. It’s possible they thought about unsubscribing because they felt bombarded with emails, but would actually still be open to receiving 1-2 emails every month. This page acts as a safety net to those leads abandoning ship, keeping them afloat as a valued subscriber.

Those email leads who have shown little to no activity over the past while can also be sent an email, asking them if they would still like to receive content with a poll of frequency options.

For example you may give them the option of receiving daily emails, emails 1-2 times a week or 1-2 times a month. Using a tool like a WordPress plugin poll makes getting information like this a breeze.

From there you can segment those leads into lists based on how often you will send them emails (we will get into this next don’t you worry).

*** Or you can do this with Aweber and AW Pro Tools at the push of a button...

All you need to do is:

• Create a new email list in your autoresponder
• And create an "AUTOMATION RULE" in AW Pro Tools that "MOVES" your "CLICKERS" to that new list. (We'll show you  how to create automation rules at a later time during this training, in PART #2).
• Then add that automation link or code in the emails you want it to do it's thing...
• Just make sure to send less emails on that list, whether it's through "Follow-Ups" or "Broadcasts".

4. Make the Content Exclusive

If your emails are just giving subscribers information or promotional codes they can get elsewhere, they’re not going to feel very special.

You need to have an incentive for your subscribers to maintain their email relationship with you.

Just like your social media channels, your email strategy needs to give your list added bonuses or content that they can’t find anywhere else.

If it’s blog content that you send to subscribers, try writing special pieces of content every week or so, just for email subscribers. You need them to feel valued, as they have given you their email address in return for being treated as a valuable lead.

The same goes for Ecommerce. Try having discount codes only for email subscribers for a period of time, exactly as you would for social media followers.

Make it clear when they sign up that they will receive access to exclusive content, promotions and information that they would not get elsewhere. This makes them feel like unsubscribing will lead them to miss out in the future, and we all know how people feel about FOMO.

5. Survey Your List

The best people to help you provide EXCLUSIVE content to your subscribers, are your subscribers themselves.

By asking them all sorts of questions to get them to "ENGAGE" or "REPLY" to your email messages, you can only start answering your client's NEEDS and make more money...

Now this will not get you out of SPAM or anything, but I thought it was important to remind you that sending survey-based emails will help you build that report you need to succeed online.

People will feel you are listening to them...

And they appreciate and recognize your implication in their lives...

Nothing beats "ENGAGEMENT" in this business and that's where the money is!

12) Warming-Up Your Autoresponders And/Or IP's

ISP’s don’t like change.

Let me explain...

ISPs are looking for consistency in your email sending, and spikes in your metrics (including email sending volume, complaint or unsubscribe rates, hard bounces, etc.) tend to start smelling like Spammer.

For example, if you have a huge spike in the number of people you are suddenly sending your emails to, ISPs can assume that you purchased an email list or that your infrastructure has been hacked and someone is sending spam from your network.

Imagine that your current email list is 500 000 people, and grows by about 5 000 people per week. Now imagine that your company acquires a competitor who has an email list of 100 000 people.

• If you combine these lists and suddenly send out a newsletter with 100 000 more contacts, ISP’s will find it suspicious.
• In this case you need to split up the new email list and add the new contacts into the original email list in small batches.

13) Your Emails Are Too Small

Emails that are too small are likely to land you in the SPAM folder. Spammers tend not to be Content Marketers in disguise. They often stick to short phrases that get right to the point. For example: “Order watches, bags and jewelry at discount prices.”

Email on Acid advises that emails should be ≥ 500 characters to avoid being flagged as SPAM. If it really has to be below 500 characters, be sure to add a supporting image within the email.

14) Your Emails Are Too Big

Emails that are too large are a pain for everyone. They may take a long time to load (frustrating your reader) or they may simply be truncated once they’ve hit their maximum size (frustrating YOU).

Gmail can be particularly unforgiving, displaying the first 102KB of the email and chopping off the rest. This means that essential elements, such as your calls to action, unsubscribe link and tracking codes may be removed.

Our advice? Reduce image file sizes by compressing them, adjusting their color and removing metadata.

15) Your Emails Are Images Only

Jokes aside, spammers love hiding the text of their emails within images to avoid detection of certain spammy keywords. ISP’s caught onto this and are now suspicious when they detect an image only email. Spammers aside, certain ISP’s block images by default. Which means that your subscriber could open an email that contains no content. (Cue the unsubscribe!).

The solution? To avoid looking like a spammer it’s recommended that images make up no more than 30-50% of your email content.

In addition, add ALT tags (or image descriptions) to your images. This way, if your image doesn’t load immediately, your subscribers will still understand what is meant to be represented.

16) Your Emails Are Not In Multipart

Are your emails composed of two parts: one in HTML, another in Text format? HTML is still not capable of being displayed on certain mobile devices, which is why a text version becomes necessary.

In addition, ISP’s actually compare the content of your HTML version to your Text version to ensure that they are the same. For most reputable "Drag And Drop" autoresponder companies out-there, some of that is integrated in their platform already, where you don't have anything to do for it to synchronize.

If you are sending emails through SMTP or API, then you need to manually ensure that the two identical versions are present.

17) Your Emails Have Red Flag Words

The list of spammy words is constantly growing and adapting; in part based on what people are identifying as spam via the "Mark as spam” or “This is junk” button in their inbox.

ISP spam filters might look for spammy phrases like “CLICK HERE!” or “FREE! BUY NOW!”. Then they'll assign points every time they see one of those phrases. Certain criteria get more points than others. Here’s a sample of criteria from SpamAssassin:

• Talks about lots of money (.193 points)
• Describes some sort of breakthrough (.232 points)
• Looks like mortgage pitch (.297 points)
• Contains urgent matter (.288 points)
• Money back guarantee (2.051 points)
• If a campaign’s total “spam score” exceeds a certain threshold, then the email will go to the junk folder. The tricky thing is that "passing" scores are determined by individual server administrators, so unfortunately, what passes filters at some ISPs will not pass at others.

It’s important to understand that spam filters have become much more sophisticated than just filtering based on words.

They focus, again, on engagement.

Spammy words tend to be misleading, thus resulting in higher-than-normal user complaint rates, which affect sender reputation and ultimately, deliverability of future messages.

For example, if a Subject Line includes the word "Free" in it, it better have something that's truly free, and not a gift with purchase or other false promise within the email.

18) Your Emails Come From Only 1 IP Address

Most companies send two types of emails: Marketing (think newsletters) and Transactional (think automatic purchase confirmations). If you send both of these from one IP address and, say your marketing emails cause you deliverability problems, then your transactional emails will also end up in the SPAM box.

If your company is not sending from dedicated IPs, then ensure that your Email Service Provider offers the ability to separate your Marketing and Transactional mail streams onto separate shared IP environments.

As of late, ISP’s are also starting to give domain names a sending reputation too. This means that sending your Marketing and Transactional emails from separate domains (or sub-domains) is also becoming best practises.

For example, imagine you run an online e-shop selling televisions called “tv.com.” Your sender addresses with their different domains could look like this:

Marketing Emails: hello@tv.com
Transactional Emails: hello@sales.tv.com

And in addition to that...

*** As I explained in "Open Rate Solved 1.0), I use Warrior Plus (autoresponder integration) and I list my FREE REPORTS AND PRODUCTS I SELL to get on those good IP's via Warrior Plus API integration...

*** In other words, when people want to opt-in my lists, they have to go through a Warrior Plus payment button that says: Yours Today For Only $0.00

*** Like that the API integration communicates with Aweber and I am placed on a better set of IP's than if I would have just used a simple lead capturing page.

19) SUPER "HACK"

In 2017, I tried using Active Campaign for my "Make Money Online" offers.

I knew they didn't accept these types of offers, but like any Internet Marketer, I was taking some risks...

And one thing I discovered was how STRONG their DELIVERABILITY was...

I never seen this!

5 times better than Aweber...

They even have integrated tools like AW Pro Tools for segmenting, at no extra cost.

So after getting banned with Active Campaign, I used another email and name to talk to them and see how I could use their autoresponder LEGALLY, without getting BANNED and their answer to this was:

• MAKE A PERSONAL DEVELOPMENT BLOG
• Make blog posts on various personal development subjects
• Sell books from Amazon
• Offer SERVICES

 For a really good example of sites they allow, you can look at my friend Kelvin Chan's website.

You'll notice it's not a big site but it truly values his "BRAND".

... And Active Campaign loves these types of sites.

Now if your in the "Make Money Online" niche, how does that help you in anyway?

Well it's kind of simple really...

• There's a section in Warrior Plus where you can list FREE PRODUCTS...

• List a FREE personal development report as the product
• Then list your OFFER:

• Make a lead capturing page
• Place the Warrior Plus payment button (Yours Today For $0) in the lead capturing page

• And when you connect your Active Campaign autoresponder, connect an Aweber as well (As shown below)

• That's right, Warrior Plus allows you to connect more than 1 autoresponder, on the same product
• Then make sure to add follow-up swipes in both autoresponder
• "Broadcast" daily messages alternately from Active Campaign and Aweber
• Keep using Active Campaign to build your "BRAND" & sell CONSULTATIONS. There's a lot of money to be made in consultations if you have knowledge on any given topic. And depending on your knowledge, skills, the type of work you do and social proof you get, you can charge anywhere from $10/hour to $2,500/hour for simply consulting... Those can add-up fast...
• Keep using Aweber to make affiliate commissions

• This will allow you to build your email list on 2 autoresponders.

• While you build your "BRAND" on Active Campaign, you can promote your "Make Money Online" offers via Aweber

20) Not Filtering Your "OPENERS" From Your "Non Openers"

For every 100 new subscribers that opt-in on your email list, only 5-20 of them will "OPEN" your email messages on a regular basis, for the first 2-3 months.

Now knowing that, what happens to the "Non Openers"?

Well, they become "DEADBEATS" to you because...

In other words, keeping your "NON OPENERS" will only land you in the SPAM box of your subscribers and few people will read and click your emails.

Later, during this training I will show you how to FILTER your "Openers" from your "Non Openers" so you can get rid of your "UNRESPONSIVE" TRAFFIC at the push of a button, by using Aweber and AW Pro Tools

21) You Need To Segment Your Email Lists...

Segment, Segment, and Segment Some More...

In fact, 28% of email marketers that segment their email list see lower opt-out and unsubscribe rates.

Segmenting your list reduces the unsubscribe jabs by providing your email subscribers with information they actually want. What a concept.

The more specific you segment and the more lists you have the better you can provide them with content or promotions they will respond to.

You may choose to segment your email leads based on: - The industry they’re in - Their geographic location - The product they purchased - A topic they’ve shown interest in - The level of knowledge they have on a topic

Include form fields related to segmentation in your subscriber signup form so you can send relevant info from the get-go.

If You Don't Know How To Segment Email Lists Really DEEP, By Interest, You Can Always Watch This Video...

22) When Importing Leads To Other Autoresponder Accounts

By importing your Aweber "OPENERS" leads to new autoresponder accounts can only 2x,3x,10x your profits.

The more autoresponder accounts you have, the more daily clicks you will be able to generate. ** We will go over this topic deeper in PART #2 of this training and I promise, I will not teach you how to SPAM by using this method 🙂

... And as a result, sooner than you think, your list will have 1,000+ subscribers that OPEN & CLICK your emails like clock-work, on MULTIPLE autoresponders...

If at a later stage of your business, you use other autoresponder companies that has an INTEGRATED SEGMENTATION tool (Like Aw Pro Tools), filter the "OPENERS" on those lists as well...

When you will send a "Broadcast" email to those lists, don't stand in front of your computer or your face will look like the image below... because of the high velocity winds that will result from so many clicks from a tiny list!

... AND THIS WILL INSURE YOU TO HAVE A HIGH DELIVERY, COMPLETELY AVOID SPAM COMPLAINTS, STAY OUT OF THE SPAM BOX AND GENERATE A LOT OF CLICKS ON SMALL LISTS!!!

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